Media Contact: Josh Ward
Blue Heron Communications
(800) 654-3766
josh@blueheroncomm.com

Ranger Boats launches all-new Ranger Wear online store

FLIPPIN, AR (November 12, 2010) Anglers and boating enthusiasts wanting quality Ranger Boats-branded apparel and accessories have even more choices with the debut of the new Ranger Wear store, an online retailer for official brand apparel and merchandise.

The new Ranger Wear website can be seen online at RangerWear.com.

The debut of the redesigned online store coincides with the release of a new line of Ranger-branded products, ranging from apparel to accessories and other boating/fishing-related gear. When shopping for newly released Ranger merchandise like the new Ranger rain suits from Cabela's, visitors to the site will experience an improved online interface, easy-to-use navigation and detail-rich product images and descriptions. Purchases can be easily made through the secure website and visitors can add products to their "wish list," enabling them to share their favorite items with family and friends.

Along with improvements to the Ranger Wear online store and its homepage (RangerBoats.com), Ranger is incorporating several new social media tools that allow consumers to connect with legions of loyal owners around the world. Users of Facebook and Twitter can all find the brand on its respective social networking pages and a Ranger blog can be found online at blog.rangerboats.com.

About Ranger Boats
Headquartered in Flippin, Ark., Ranger Boats is the nation's largest manufacturer of premium fiberglass fishing boats, which include series of bass, multi-species, fish 'n play and saltwater boats. Founded in 1968 by Forrest L. Wood, Ranger Boats continues its commitment to building the highest-quality, strongest-performing boats on the water. For more information, go to www.rangerboats.com.


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